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About US

Welcome to Frajona Hotel & Winery, a unique family-run retreat nestled in the charming coastal town of Malinska, on the island of Krk, Croatia. Our story is deeply rooted in tradition, hospitality, and a passion for sharing the rich heritage of our island with every guest who walks through our doors.

What began as a small family-owned vineyard has grown into a boutique hospitality experience, combining modern comfort with authentic local charm. The name “Frajona” carries the warmth of our family legacy—built on values of sincerity, craftsmanship, and a love for the land we call home. Today, Frajona is much more than just a place to stay—it’s a destination where wine, nature, and relaxation come together in harmony.

Our property features a selection of stylish, air-conditioned apartments, each thoughtfully designed to reflect the relaxed spirit of the Adriatic. Every unit is equipped with a private bathroom, fully furnished kitchen, flat-screen TV, free Wi-Fi, and either a balcony or terrace, allowing guests to enjoy the fresh sea breeze and Mediterranean sunshine. Located just 50 meters from the sea, Frajona offers the perfect balance between convenience and tranquility—close to the beach, shops, and restaurants, yet tucked away enough to offer peaceful privacy.

One of our most cherished features is the on-site winery, where guests can sample and purchase our handcrafted wines, produced from local grape varieties such as Žlahtina. Whether you’re a seasoned wine lover or a curious newcomer, our wine tastings offer a sensory journey into Krk’s winemaking culture. The winery is more than a business—it’s a labor of love, carried on through generations with care and pride.

For those eager to explore the island, we are proud to collaborate with eBikeMalinska, offering convenient electric bike rentals directly from our property. This partnership allows guests to discover Krk’s stunning landscapes—from olive groves and vineyards to hidden beaches and coastal trails—at their own pace, while enjoying an eco-friendly mode of travel.

At Frajona, hospitality is personal. We treat our guests like family and strive to provide a welcoming environment where you can truly relax and feel at home. Whether you’re here for a romantic getaway, a family vacation, or a solo escape, our team is always available to assist with recommendations, local tips, or any special requests.

We believe that a great stay is made not just by amenities and services, but by the warmth of genuine human connection. That’s why so many of our guests return year after year—not just for the location or the wine, but for the heartfelt experience they find here.

Thank you for considering Frajona Hotel & Winery. We look forward to welcoming you to Malinska and sharing our island’s beauty and tradition with you.

Your island escape begins here.

Our Mission

At Frajona Hotel & Winery, our mission is to provide guests with a warm, authentic, and memorable experience that blends modern comfort with the rich traditions of island life. We are committed to showcasing the natural beauty, cultural heritage, and winemaking legacy of Malinska and the island of Krk, while offering personalized hospitality that makes every guest feel at home.

Our vision

Our vision is to become a leading boutique destination on the Adriatic coast—recognized for our heartfelt service, sustainable practices, and unique combination of seaside relaxation and artisanal winemaking. We aim to grow thoughtfully, preserving our family values and local roots, while continually enhancing the guest experience through innovation, community partnerships, and environmental responsibility.

A Message from Our Family to Yours

Welcome to Frajona Hotel & Winery—and welcome to our home.

Our family has lived and worked on the island of Krk for generations, and everything we do here is rooted in love for this land, its people, and its traditions. What began as a small vineyard tended by our grandparents has grown into a place where we can share the beauty of Malinska, the flavor of our wines, and the warmth of true Croatian hospitality with guests from around the world.

Frajona is more than a hotel to us—it’s a part of our story. Every bottle of wine we produce, every apartment we prepare, and every recommendation we offer comes from the heart. When you stay with us, you’re not just booking a room. You’re becoming part of our extended family, even if just for a few days.

Whether you’re here to explore the island, relax by the sea, or raise a glass of Žlahtina in our winery, we hope you’ll feel the same peace, joy, and connection that we feel living and working here every day.

Thank you for choosing Frajona. We look forward to welcoming you in person and sharing the magic of our island with you.

With warmest regards,
The Frajona Family